Bahamas | Brand
They needed to refresh their brand. So, we did the new visual identity development for the island of Bahamas. Something colorful, fresh, inspired by nature, full of life.
State of Mind
The Bahamas is a country located in the Atlantic Ocean, consisting of over 700 islands and cays, and is situated southeast of Florida, USA and north of Cuba.
Its capital city is Nassau, located on the island of New Providence.
The Bahamas is known for its beautiful beaches, crystal clear waters, and year-round warm weather, making it a popular tourist destination. Its economy
is heavily reliant on tourism, with millions of visitors coming to the islands every year to enjoy the natural beauty and cultural attractions.
The Bahamas has a rich history, having been inhabited by indigenous people
for centuries before being colonized by the British in the 17th century.
It gained independence from Britain in 1973 and has since become a member of the Commonwealth of Nations.
English is the official language of The Bahamas, and the country's culture is a blend of African, European, and Caribbean influences, with Junkanoo, a
traditional Bahamian festival, being a highlight of the cultural calendar.
Typography & Colors
Styleguide
The new branding for the Bahamas is a captivating blend of modern luxury and authentic island charm. It invites travelers to embark on a journey of discovery, where the allure of the turquoise waters and the warmth of the Bahamian hospitality create unforgettable experiences.
Photography
Mokcups
